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NTRA summit to address outreach to new fans The National Thoroughbred Racing Association's Marketing Summit, to be held September 21-23 at Red Rock Casino, Resort and Spa in Las Vegas, will feature a special 90-minute session on September 22 called "Reaching a New Generation." The workshop will be moderated by John Della Volpe, founder and president of SocialSphere Strategies and director of polling at Harvard's Institute of Politics, and will focus on tactical strategies that racing can employ today to engage and retain new fans. Joining Della Volpe in his presentation will be five members of a newly created NTRA online marketing task force composed of active bloggers, handicappers and online contributors. "The presentation will be a living, breathing Web 2.0 collaboration with some of racing's best fans," Della Volpe said. "We have scoured the Internet for racing's most ardent supporters, then we created an online community and gave them an assignment: Develop a plan to market the sport to a new generation of fans. Over the course of about six weeks, the group will be spending dozens of hours meeting, debating, and challenging each other's assumptions -- the results of which they will present to the industry at the NTRA Marketing Summit." The three-day conference will also include a Monday luncheon speech and Q&A session with NTRA President and CEO Alex Waldrop; a Tuesday roundtable presentation by the NTRA's Horseplayers' Coalition; and updates on several NTRA programs and initiatives. "We look forward to a lively and provocative gathering sure to provide many timely and relevant strategies for the year ahead," said Keith Chamblin, senior vice president-communications and industry relations for the NTRA. The Summit will begin with registration, a welcoming reception and a private handicapping tournament for attendees on September 21. Following a full day of sessions on Monday, the Summit will conclude with a half-day session on Tuesday. Registration for the NTRA Marketing Summit can be done online at www.ntra.com ($250 for NTRA members; $400 for non-members), and accommodations at Red Rock can be reserved at a special $125 a night rate by calling (866) 767-7773 by August 21. For additional information on the Marketing Summit, contact Michele Ravencraft of the NTRA at (859) 422-2657 or via email at mravencraft@ntra.com.
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