The Breeders' Cup and Churchill Downs on Thursday unveiled the official event logo for the 27th running of the Breeders' Cup World Championships, which will take place at Churchill in Louisville, Kentucky, November 5-6, 2010.

This year's Breeders' Cup is being held at the Oak Tree meet at Santa Anita Park in Arcadia, California, and consists of 14 races and $25.5 million in purses on November 6-7. The races will be televised on ABC and ESPN and in 130 countries.

The 2010 Breeders Cup logo incorporates the Breeders' Cup classic and elegant purple with the Thoroughbred mark in the center of the logo and one of the most recognizable icons in sports, the Twin Spires at Churchill Downs shaded in silver with the center circle enveloped by a silver outer ring. The words "World Championships" are placed in an arc over the top of the logo and "Churchill Downs" under the circle.