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MJC unveils Black-Eyed Susan Day logo

The Maryland Jockey Club on Wednesday unveiled a new logo for Black-Eyed Susan Day and announced a new brand for the event. The 2014 Black-Eyed Susan Day is scheduled for May 16 at Pimlico Race Course.

Black-Eyed Susan Day, held annually on the third Friday in May, is the second biggest day on the Maryland racing calendar in terms of purses, attendance and handle, trailing only Preakness Day.

First run as the Pimlico Oaks in 1919, the Grade 2 Black-Eyed Susan, for three-year-old fillies, is the co-headliner on a 13-race card that also features the historic Grade 3 Pimlico Special.

"For the last four years, Pimlico has celebrated and supported the empowerment of women by bringing that commitment to light on Black Eyed Susan Day," Maryland Jockey Club President Tom Chuckas said. "Next year's Black Eyed Susan Day will prove to be an important evolution of this celebration, serving as our platform to honor the spirit and strength of women."

Empowerment 360 is a year-round fundraising concept to support women through mentoring workshops. The plan is to have multiple workshops throughout the year building up to Black-Eyed Susan Day.

"This is an opportunity to recruit and engage a younger audience by making a positive impact in the community," Chuckas added. "We are going to pick a different charity each year in hopes of broadening the brand, making the event 'The Ultimate Girls Day Out.'"

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