December 9, 2022

TwinSpires.com named presenting sponsor of ‘Road to the Kentucky Derby’

Last updated: 3/15/13 4:12 PM


TwinSpires.com named presenting sponsor of ‘Road to the
Kentucky Derby’

TwinSpires.com, the official online wagering site of Churchill Downs and the
Kentucky Derby, has been named the presenting sponsor of the “Road to the
Kentucky Derby,” the point-based system that determines individual eligibility
for the maximum field of 20 horses that will compete in the 139th running of
America’s greatest race on Saturday, May 4.

As presenting sponsor for the “Road to the Kentucky Derby” point system,
TwinSpires.com will support Churchill Downs Racetrack as a prominent partner in
marketing efforts across multiple media platforms during the Kentucky Derby
eligibility system’s introductory year.

TwinSpires.com’s work as presenting sponsor during the first year of the
“Road to the Kentucky Derby” is focused on the two legs of Kentucky Derby
Championship Series. The first leg got underway February 23 with the running of
the Grade 2 Fountain of Youth at Gulfstream Park and the Grade 2 Risen Star at
Fair Grounds. Three races remain to be run during that leg, including Saturday’s
Grade 2 Rebel Stakes at Oaklawn Park, and each will offer points to their
respective Top 4 finishers on a scale of 50 points to the winner, 20 to second,
10 to third and 5 to fourth.

Leg 2 of the Championship Series opens on March 30 and consists of seven
races with Top 4 points of 100-40-20-10. Two “Wild Card” races offer 20
first-place points during the two weeks prior to the Kentucky Derby.

Support for the new Kentucky Derby eligibility system by TwinSpires.com is
headed by the creation of the “$1,000,000 Road to the Derby Showdown,” a
promotion focused on the ongoing Championship Series races. Players in the
“Showdown” are competing for a possible top prize of up to $1 million, other
cash prizes and tickets to the 2014 Kentucky Derby. Information on the “Road to
the Derby Showdown” is available at
www.Twinspires.com.

TwinSpires.com also is supporting weekly coverage of the “Road to the
Kentucky Derby” by media partner USA Today, which provides weekly updates of
point standings in its digital and print editions along with thorough coverage
of prep races included on its schedule. It also is working with other digital
and print media outlets to provide live streaming of races, current point
standings and additional coverage of races on the schedule.

“TwinSpires.com has been a passionate supporter of the ‘Road to the Kentucky
Derby’ since we introduced the points-based eligibility system, and the
wide-ranging support by our official online wagering site will be very important
in the weeks leading up to Kentucky Derby 139,” Churchill Downs Racetrack
President Kevin Flanery said. “Our presenting partner also is an important part
of Churchill Downs Incorporated, our parent company, and we genuinely appreciate
the enthusiasm displayed by the TwinSpires.com team for our ‘Road to the
Kentucky Derby’ concept. We are confident that the marketing efforts and other
support from TwinSpires.com will be valuable both within and well beyond the
impressive roster of players who are active members of Churchill Downs’ official
online wagering service.”

“The ‘Road to the Kentucky Derby’ is an exciting concept and TwinSpires.com
is eager to work with Churchill Downs as interest in the new point-based
Kentucky Derby eligibility system soars in the weeks leading up to Kentucky
Derby Day,” said Jeremy Clemons, TwinSpires.com vice president of marketing. “We
are clearly a key information and marketing link to our large roster of
TwinSpires.com members, but we have strong relationships with media partners and
other outlets and we look forward to working with Churchill Downs to maximize
the understanding of this important, and possibly dramatic, change in Kentucky
Derby tradition.”

The “Road to the Kentucky Derby” point system for the 2013 Kentucky Derby was
launched in late September and features 36 stakes races overall, with the most
important being the 17 marquee events for three-year-old Thoroughbreds in the 10
weeks prior to the first Saturday in May known as the “Kentucky Derby
Championship Series.” The top 20 point earners will earn a spot in the Kentucky
Derby starting gate should more than the maximum field of 20 horses enter the
race.

A similar system will be used to establish the eligibility of starters in the
$1 million Kentucky Oaks on Friday, May 3. The 1 1/8-mile Kentucky Oaks,
America’s premier race for three-year-old fillies, is limited to 14 starters and
the top point-earners will earn spots the starting gate if more than 14 fillies
are entered in the race.

If two or more horses have the same number of points, the tiebreaker to get
into the Kentucky Derby or Kentucky Oaks will be earnings in non-restricted
stakes races, whether they are graded or not.

In the event of a dead-heat in a “Road to the Kentucky Derby” race, those
horses will divide equally the points they would have received jointly had one
beaten the other.



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