On Saturday, Churchill Downs revealed the official logo for Kentucky Derby 144, which will take place on May 5, 2018, under the Twin Spires of the Louisville, Kentucky, track.
The Twin Spires are the focal point of the logo in brick red while “144” serves as the pitch in the roofline, supporting the Twin Spires and creating a sense of depth.
SME, a New York-based marketing agency, has developed the official Kentucky Derby and Kentucky Oaks logos since 2007.
The logo will be used on a wide variety of Kentucky Derby merchandise, including apparel, glassware, jewelry and other collectibles and gift items. Official merchandise will be available online, at Churchill Downs Racetrack, the Louisville International Airport, the Kentucky Derby Museum Gift Shop and other retail outlets over the summer.
The 2018 Kentucky Oaks logo will be unveiled later this year.