Churchill Downs revealed the official logo of Kentucky Derby 146 on Thursday. The Kentucky Derby presented by Woodford Reserve will be held on May 2, 2020 and the logo celebrates the excitement and anticipation that leads up to the greatest two minutes in sports.
Keith Anderson has been commissioned to create the Official Art of the 146th Kentucky Derby and Longines Kentucky Oaks. The Louisville-based artist and Brown-Forman employee is well-known among Derby fans for creating the art for Woodford Reserve’s 2018 and 2019 commemorative Derby bottles.
Branding agency SME developed the logo for the 14th year. It places viewers on the racetrack, paying homage to Kentucky Derby traditions by featuring the iconic bugle that calls contenders to the post.
The 146 logo will be used on a wide variety of Kentucky Derby merchandise, including the famous collectible Derby glassware, apparel for the whole family, jewelry, key chains and other collectibles and gifts. Select official merchandise is available now at https://store.kentuckyderby.com. Additional merchandise will be available online and at Churchill Downs Racetrack, the Louisville International Airport, the Kentucky Derby Museum Gift Shop and other retail outlets starting this summer.
Anderson’s original artwork for the Woodford Reserve commemorative bottles is on display at the Frazier History Museum until January 2020 as part of its exhibit, Woodford Reserve & the Kentucky Derby: Two Decades of Artistry, Bourbon and Horseracing. Anderson is the 23rd artist and fourth consecutive Kentuckian commissioned to create the Derby’s officially licensed artwork since the tradition began in 1997. The official art will be unveiled and available on select merchandise in the Spring of 2020.