Churchill unveils logos for 141st runnings of the Kentucky Derby and Oaks
Churchill unveils logos for 141st runnings of the Kentucky
Derby and Oaks
|
on Saturday unveiled the official logos for Kentucky Derby 141 and Kentucky Oaks 141 while at the same time introducing a selection of officially licensed apparel featuring the new marks that are now available for purchase online at The Kentucky Derby 141 logo embraces the iconic Twin Spires as the symbol of the unique pedigree of the race and uses a mint and violet palette that is inspired by the vibrancy of spring and incorporates the new fashion color trends forecasted for 2015. The illuminated stained glass sky behind the spires embodies the permanence and lofty status of this great American tradition. The Kentucky Oaks 141 logo represents a continuation of the stylized horseshoe imagery introduced last year that features the stargazer lily and the number of years the race has been run. The use of pink in the design reflects the Oaks Day "Pink Out" theme and Churchill Downs' continued commitment to generate awareness regarding breast and ovarian cancer education. Both logos were designed by SME, a New York-based marketing agency that has developed the official Derby and Oaks marks since 2007.
|
The introduction of the new official logos corresponds with
the start of the 2015 Road to the Kentucky Derby, a points-based series of
qualifying stakes races that begins at Churchill Downs with the 33rd running of
the Grade 3, $100,000 Iroquois for two-year olds.
"Each running of the Kentucky Derby represents a unique
moment in the sporting calendar and thus, it is important to keep giving Derby
fans something new and exciting to look forward to each year," said Ed O'Hara,
senior partner at New York-based SME, "The 'stained glass' treatment is a fresh
and exciting approach to the Derby brand yet still maintains the aspiration and
class that the event is built on."
|
The Derby and Oaks 141 marks will be used across a wide variety of merchandise, apparel and licensing opportunities. A complete line of lifestyle apparel for men, women, and children, as well as a host of Kentucky Derby collectables, jewelry and gift items, including the iconic silver Kentucky Derby Mint Julep cup and glassware, will be introduced throughout the fall in time for the holiday season. In addition to KentuckyDerbyStore.com, official Churchill Downs and Kentucky Derby merchandise is on sale at the Churchill Downs Store and the Kentucky Derby Museum Gift Shop, as well as the Churchill Downs Store located inside the Louisville International Airport, and other select retail locations. The $2 million Kentucky Derby is annually staged on the first Saturday in May at historic Churchill Downs in Louisville, Kentucky. Inaugurated in 1875, the legendary 1 1/4-mile race for three-year-olds is the oldest continuously held major sporting event in North America and the first leg of horse racing's challenging Triple Crown series.
|
Over the years, the Kentucky Derby is often referred to as the "The Run
for the Roses," "The Most Exciting Two Minutes in Sports" and "America's Race."
In 2014, 164,906 fans attended the Kentucky Derby, nearly surpassing the record
attendance of 165,307 set in 2012.
In recent decades, the day prior to the Kentucky Derby,
known as Oaks Day, has grown to become the third largest attended horse race in
America. This year's crowd of 113,071 marked the 14th time in the last 15 years
that attendance has topped 100,000.
The highlight of the day is the Derby's
sister race, the $1 million Kentucky Oaks at 1 1/8 miles,
which is the nation's most lucrative race for three-year-old fillies. As
with the Kentucky Derby, its focus on fashion and celebrities rivals Derby Day
and features a "Pink Out" theme that encourages all guests to incorporate pink
into their wardrobe.
Bet Horseracing Free Online at TwinSpires.com
Authors
Categories
FEATURED PRODUCTS
Daily Selections
Full racecard analysis/expert picks for major tracks from America's top handicappers.
Buy Nowe-ponies Picks
E-Ponies computer-based figures have been around since 1997. Using an algorithm written by the business owner and handicapper, Liam Durbin, and powered by BRIS data files, E-Ponies offers a unique, fact-based, dispassionate analysis of every horse in every race, assigning scores for speed, class, form, connections, and more. Forget which jockey owes you money! What does the data say!
Buy NowBruno With the Works
Bruno De Julio & team bring 30+ yrs experience observing racehorses to Brisnet with valuable insight into their morning routines & chances for success in the afternoons.
Buy NowValue Plays AI by Predicteform
Full race card program with easy-to-use win chances and contender classifications for every runner plus analysis of the Best Bet, Live Longshot, and Wagering Suggestions for every race.
Buy NowADVERTISEMENT