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2013 Preakness logo revealed

Last updated: 11/9/12 2:32 PM

The Maryland Jockey Club today unveiled the 2013 Preakness logo for

the 138th running of the $1 million Preakness Stakes, which is set for

May 18, 2013 at Pimlico Race Course.

For the 14th consecutive year, the Leffler Agency of Baltimore, Tampa

and Providence designed the official Preakness logo. The Leffler

Agency's new creative branding division, brandNU Marketing created the

logo under the design guidance of senior art director Jeffrey Sewell, a

27-year veteran of the agency.

The 2013 Preakness logo draws on the classic Pimlico logo horse type that is

on the side of the clubhouse entrance. That horse combination was inspired by

the nineteenth century painting of the "Great Race," an event which put Pimlico

on the national sporting map. The underline "checkerboard" pattern is also

classic in that it plays off of the Maryland state flag. Both features and the

straightforward typeface translate the venerable nature of the middle jewel of

the Triple Crown.

"We at Leffler and brandNU take pride in the diverse styles and

practicality that the logos have achieved over the years," said Bob Leffler,

agency president/owner. "They must be bold enough to translate on

television, simple enough to serve on credentials and badges and have the

dynamism to sell as a feature of apparel."

Tickets for Preakness 138 have been on sale since Oct. 15. Seating

information and ticket reservation forms can be found at

preakness.com/tickets. Renewals are being accepted through

January 15, 2013.

Tickets can be purchased by calling the Preakness sales office

(410-542-9400 or 877-206-8042) or by logging onto or by logging onto

ticketfly.com.

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