2015 Preakness logo unveiled

The Maryland Jockey Club has unveiled the logo for the 140th running of the

$1.5 million Preakness, the middle jewel of racing's Triple Crown, that will

take place May 16, 2015 at Pimlico.

For the 16th consecutive year, the Leffler Agency designed the official

Preakness logo. The agency's creative branding division, BrandNU Marketing,

created the logo under the design guidance of senior art director Jeffrey

Sewell.

"Creating the 140th Preakness logo was its usual challenge in terms of

building flexibility for everything from embroidered merchandise and painting on

grass to use on HD television," said Leffler Agency CEO Heather Connellee.

"Designer Laura Etter managed to capture the action of the horse running with

the unique use of three block slides. Leffler Agency is always proud to create

the logo for the Preakness Stakes, the largest Mid-Atlantic sporting event."