Breeders' Cup to launch infield hospitality program

For the first time in its history, the Breeders' Cup will launch an

experiential infield hospitality program for this year's Breeders' Cup World

Championship.

The Champions Village program will debut during the 25th running of the

Breeders' Cup World Championships on October 24-25 at Santa Anita Park in

Arcadia, California. Champions Village, which will feature chalets and cabanas

adjacent to the finish line with access to the rail surrounding the track, will

be designed and built by LeadDog Marketing Group and marketed by QuintEvents.

As the exclusive travel package and hospitality provider to the Breeders'

Cup, QuintEvents will sell the Champions Village and select premium grandstand

seats in a variety of travel/experience packages, including amenities that have

never been offered before and are available only through the Breeders' Cup.

QuintEvents provides similar services to Churchill Downs for the Kentucky

Derby (G1) and the National Football League for its Super Bowl. It is also

involved with the International Series, Pro Bowl and NFL Draft. LeadDog has

provided similar consulting and event marketing services for NASCAR, the NHL and

the USTA.

"From great sightlines to private betting windows to premium food and

beverage service and seat locations right on the inside rail, fans and

corporations will have special access to our Championships," said Breeders' Cup

Chief Marketing Officer Peter Land. "Quint's experience, multi-office network

and global reach make them an ideal partner for us."

"Through our work with Churchill Downs and the Kentucky Derby, we understand

the sport and its fans," said Brian Learst, president of QuintEvents. "These

kinds of unique experiences at major events are our specialty and we hope to

play a role in making the Breeders' Cup even more memorable, especially for

first-time guests from around the world."

Quint and LeadDog will also provide other hospitality and event marketing

services for sponsors, VIPs and other Breeders' Cup business partners both

within and outside of the venue. Both were selected after a review of several

firms.

"We are thrilled to be working with such a world-class sporting event to help

them bring its first ever experiential hospitality platform to life," said Dan

Mannix, president and CEO of LeadDog. "The iconic setting of Santa Anita

Racetrack provides the perfect backdrop for what is going to be an unforgettable

weekend for Breeders' Cup corporate partners and fans."

"Having seen the outstanding programs LeadDog designed and managed at

premiere sporting events, and the large scale brand marketing initiatives they

have produced, we felt they were the right fit for what we needed both from a

creative and service standpoint," Land added.