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Breeders' Cup trims general admission ticket prices to $10

Last updated: 6/4/09 2:28 PM

Breeders' Cup trims general

admission ticket price to $10

The Breeders' Cup and Oak Tree Racing

Association announced Thursday that general admission tickets will be $10 on

both Championship Friday and Championship Saturday for the 2009 Breeders' Cup

World Championships at Santa Anita Park, November 6-7, in Arcadia, California.

General admission tickets were $20 each day in 2008. All 2009 reserved seat

tickets go on sale to the general public at www.breederscup.com/tickets

beginning Friday at 12:01 a.m. (EDT).

The Breeders' Cup has reduced ticket prices across the board and will offer

single and two-day options throughout the facility. Reserved grandstand ticket

prices range from $40-$235 on Championship Friday and from $55-$335 on

Championship Saturday.

Further examples of 2009 price reductions include:

*Fans will now be able to get a seat on Championship Friday for as little as

$40 compared to $200 in 2008.

*Fans will now be able to get a seat on Championship Saturday for as little

as $55 compared to $200 in 2008.

*Single day prices for premium seating are reduced by 30 percent.

"We believe setting the general admission price at $10 for 2009 is another

step in our efforts to ensure that sports fans in Southern California can

experience our World Championships in person at a very reasonable cost," said

Peter Land, Breeders' Cup chief marketing officer.

"Oak Tree and the Breeders' Cup believe that this year, more than ever, the

two days of world championship racing should be affordable and accessible to

all," said Sherwood Chillingworth, executive vice president of the Oak Tree

Racing Association. "Ten dollars for a day at the Breeders' Cup at beautiful

Santa Anita is one of the all-time great values in American sports."

Fans can go to ESPN.com and its contest page for a chance to win one of three

ticket prize packages to the 2009 Breeders' Cup World Championships.

Fans who purchase tickets online also will have the option to make a donation

to The V Foundation for Cancer Research, the Breeders' Cup primary non-profit

beneficiary for the 2009 World Championships. The Breeders' Cup has set a goal

of raising a minimum of $100,000 for The V Foundation.

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