Breeders' Cup unveils Zenyatta website
The Breeders' Cup announced Tuesday the launch of www.Zenyatta2010.com, a
Zenyatta-focused website built in advance of her title defense in the 27th
running of the Breeders' Cup Classic (G1) on November 6 at Churchill Downs.
ZENYATTA (Street Cry [Ire]) will attempt to become the first American
Thoroughbred to ever go 20-0.
The site, which will be cross-sharing content with Zenyatta's official
website www.Zenyatta.com, will serve as an information resource on all things
Zenyatta as it relates to the Breeders' Cup. Features of the site include:
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* Daily updates from Zenyatta's barn -- including video and images exclusive to the site * Bio and pedigree information * Photos, video and interesting facts about Zenyatta * Bios and information on "Team Zenyatta," including owners Jerry and Ann Moss, jockey Mike Smith, and trainer John Shirreffs * Streams from Zenyatta's Facebook and Twitter feeds
"She is the star of the show. We wanted to create an environment where people could interactively engage and share in the Zenyatta phenomenon and where we could help educate a broader audience that may be new to Zenyatta, working with her team to provide some behind the scenes access." said Peter Rotondo, vice president of Media and Entertainment for the Breeders' Cup. |
The site was built by Conover Tuttle Pace, a full-service advertising/public
relations agency in Boston.
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