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Breeders' Cup, Keeneland unveil 2015 logo

The Breeders' Cup and Keeneland on Thursday unveiled the official event logo for the 2015 Breeders' Cup World Championships to be held next year at Keeneland on October 30-31, 2015. The 2015 event, consisting of 13 Grade 1 races held over two days with purses and awards totaling $26 million, will mark the first time that the Breeders' Cup will be held at Keeneland in Lexington, Kentucky, the heart of Bluegrass country and where the idea of the Breeders' Cup was conceived. The 2015 Breeders' Cup will be televised live by the NBC Sports Group, climaxing with the $5 million Breeders' Cup Classic, which will be broadcast live on NBC on October 31. The 2015 official event logo incorporates iconic images of Keeneland, beginning with its stately Keeneland green gate posts, which welcome guests at the main entrances of the racetrack and flank the purple Breeders' Cup signature logo in the center in of the mark.

The words "2015 Breeders' Cup World Championships" in gold form a semi-circle over the top of the logo. The foundation of the logo features a second gold circle pulling elements of the KA wreath, with the words "Keeneland" at the top and centered between the words "Lexington" and "Kentucky" in a purple ribbon bisecting the bottom of the mark. A circular purple band surrounds the entire logo.

"The 2015 event logo incorporates the heritage and tradition of Keeneland along with the excitement of the Breeders' Cup brand," said Craig Fravel, Breeders' Cup president and CEO. "There is great anticipation and enthusiasm for next year's Breeders' Cup at Keeneland, and we are just as excited to bring our Championships home to Lexington."

"We are so proud to share this historic moment with our fans and the Central Kentucky community," Keeneland President and CEO Bill Thomason said. "The anticipation for the Breeders' Cup at Keeneland heightens with each exciting step toward Fall 2015."

Select official event merchandise with the 2015 logo on assorted apparel items will be available at Keeneland starting Friday, opening day of the fall meet. Merchandise also will be available online at both the Breeders' Cup and Keeneland websites beginning in November.

For more information about the 2015 Breeders' Cup at Keeneland, please visit BreedersCup.com/2015.

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