Breeders' Cup app now available
The Breeders' Cup announced Tuesday that it has launched the Official 2012
Breeders' Cup iPhone and iPad App in advance of the Breeders' Cup World
Championships at Santa Anita Park on November 2-3. The Official 2012 Breeders'
Cup app will allow iPhone and iPad users to watch all 15 Breeders' Cup World
Championship races live and for free, as the world's top Thoroughbreds compete
for more than $25 million in purses. New this year, a live radio stream of all
races will be available in the app, courtesy of Horse Racing Radio Network (HRRN).
The app is now available for download in the iTunes App Store or by visiting www.BreedersCup.com/App.
Additional features and enhancements on the 2012 app include:
replays for each race will be available shortly after each race. Users can
also watch every Breeders' Cup World Championship race ever run (1984-2011);
during the 2012 Breeders' Cup World Championships;
each of the 15 Championship races, including biographical information and
current race records for all contenders in each division;
full past performances for all horses, right through app. This feature will
be activated within the app after the post position draw on 10/29;
simulcast site based on your current location, determine the costs of your
bets with a handy wagering calculator or review the Betting 101 guide;
15 races, on the App courtesy of Horse Racing Radio Network (HRRN), which
won an Eclipse Award for its 2010 Breeders' Cup broadcast;
including seat/facility maps, post times and local weather;
full race past performances); and
"We continue to enhance and evolve the app to provide our fans with the best
possible experience surrounding the World Championships," said Justin
McDonald, Sr. Director, Marketing and Digital Media for the Breeders' Cup. "With
two days of live video and radio streaming and sixteen sections of related
content, this is our most robust app yet."
Launched for the first time in advance of the 2010 World Championships, the
combined total downloads for the Official Breeders' Cup app exceeds more than
75,000 by fans in 86 countries. The 2012 Official Breeders' Cup app was
developed by Prolific Interactive.
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