Breeders' Cup launches 'Million Dollar Finish' fantasy game

On the heels of strong growth in 2014, Breeders' Cup has

launched its 2015 "Million Dollar Finish" fantasy game with more prizes and

opportunities to win than ever before throughout the Breeders' Cup Challenge

Series: "Win & You're In."

During each of the 10 national broadcasts of the

Breeders' Cup Challenge Series on NBC and NBC SN, the fantasy player with the

highest score for each designated race will win a once-in-a-lifetime VIP trip

for two to the sold-out 2015 Breeders' Cup World Championships at Keeneland in Lexington, Kentucky. Along with the 10 chances to win during the

Challenge Series, fans can enter for a shot at the ultimate prize of $1 million

during the Breeders' Cup World Championships by predicting the correct order for

the top 10 finishers in the $5 million Breeders' Cup Classic (G1), which will air on

Saturday, October 31, on NBC.

Million Dollar Finish offers fans the opportunity to enter

their top picks in the most prominent races taking place at some of the best

tracks across the country and nationally broadcast on NBC and NBCSN. The game is

free to enter and play, and fans can register and submit their picks for each

race online at

http://www.milliondollarfinish.com/.

The first chance for fans to

participate during the 2015 season will be on June 6 in the Belmont S. (G1), where

American Pharoah (Pioneerof the Nile) will vie for his place in history by becoming the first Triple

Crown winner since Affirmed in 1978.

"Million Dollar Finish has served as a great new digital

platform for fan engagement throughout our Challenge Series and we're excited to

up the ante this year by offering a true "Win and You're In" opportunity for our

fans to the sold-out 2015 Breeders' Cup World Championships at Keeneland," said

Justin McDonald, Breeders' Cup vice president of marketing & digital media.

"The number of fantasy players more than doubled year-over-year in 2014 and

we're positioned for similar growth again this year with even more incentive for

fans to follow along throughout the season-long Win & You're In Series."

The promotion

registration period begins on or about April 28 at 12:01 a.m. (EDT) and ends

on October 31 at 5:40 p.m., and is open only to legal residents

of the 50 United States & D.C., who are 18 years of age or older. Please see

the official

rules at

www.MillionDollarFinish.com/rules for exact registration times for each

race, additional eligibility restrictions, prize descriptions/restrictions/ARVs

and complete details.

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