Churchill, Magna announce agreements
Churchill Downs Inc. and Magna Entertainment Corp. have reached an agreement
to form TrackNet Media Group, a joint venture that will allow each company to
distribute horse racing content via Magna Entertainment's advance deposit
wagering (ADW) platform XpressBet, a Churchill Downs-owned platform under
development called twinspires.com, as well as to third parties. In addition, Churchill Downs has purchased a
50-percent interest in Magna Entertainment's horse racing TV channel, HRTV.
TrackNet Media will also purchase horse racing content from third parties and
make it available through each company's distribution platforms.
Churchill Downs and Magna Entertainment hope to accomplish four objectives
with the agreements:
1. Foster an open and competitive business environment where horse racing
content is readily available to customers through a wide variety of distribution
points and wagering platforms;
2. Create an innovation-based environment of sustainable growth for the North
American horse racing industry domestically and internationally;
3. Enhance wagering integrity and security to address horse racing signal
piracy and ensure content creators are compensated; and
4. Benefit the horsemen and racetracks that together create racing content
through new industry growth.
According to the text of the joint press release, the specific agreements are:
Churchill Downs and Magna Entertainment have formed a joint venture called
TrackNet Media Group LLC through which the full breadth of the companies'
respective horse racing content will be available to each company's various
distribution platforms, including Magna Entertainment's advance deposit wagering
platform, XpressBet (ww.xpressbet.com), a Churchill Downs-owned ADW platform,
www.twinspires.com, under development, and to third parties, including
racetracks, OTBs, casinos and other ADW providers. TrackNet Media will also
purchase horse racing content from third parties to make available through
Churchill Downs' and Magna Entertainment's respective distribution platforms.
Both companies believe that a single organization performing these important
functions will promote optimal distribution of content across a broader spectrum
of platforms, including ADW providers, international outlets and distributors
that offer rebates. By creating a single cost-effective organization to more
efficiently buy and sell racing content, TrackNet Media will have the resources
to pursue wagering integrity and security objectives, with a view toward
generating revenue for horsemen and racetracks that create content.
"Both Churchill Downs and Magna Entertainment believe that our industry must
embrace change and drive innovation to make our products more appealing to our
customers," Churchill Downs' President and Chief Executive Officer Robert
L. Evans said. "We believe that our customers and our industry will benefit from
broader distribution of our racing signals and that integrity and security with
respect to our signals is paramount. We hope other content owners will endorse
our approach in similar reciprocal agreements with TrackNet Media to ensure the
broadest possible distribution of racing content to markets worldwide."
"To better serve our customers and grow the financial return for our
horsemen, Magna Entertainment and Churchill Downs believe the time has come to
make our simulcast content available through as many trusted and eligible
distribution platforms as possible," Magna Entertainment Chief Executive
Officer Michael Neuman said. "In doing so, we can maximize the content available to
customers and the revenue available to the horsemen and racetracks who create
the industry's content."
In addition, Churchill Downs has purchased a 50-percent interest in Magna
Entertainment's horse racing TV channel, HRTV. Both Churchill Downs and Magna
Entertainment will work to offer as much of their respective live export
simulcast content as possible on HRTV and will actively explore how the
television medium can be used to more effectively serve horse racing customers
-- and the industry as a marketing vehicle. HRTV will seek additional content
providers who wish to televise their horse racing content alongside the
Churchill Downs and Magna Entertainment content.
As part of its 2007 offerings, HRTV will broadcast "Target Louisville," a
30-minute television program highlighting the training, workouts and final
preparations of Kentucky Derby (G1) contenders. "Target Louisville" will air
daily during the week leading up to the 133rd Kentucky Derby at Churchill Downs.
"With the inclusion of Churchill Downs-owned racing content on HRTV, this
television channel becomes a significant destination for horse racing fans,"
Neuman said. "With Magna Entertainment and Churchill Downs serving as anchor
tenants, HRTV represents a subscriber acquisition opportunity for carriers and a
distribution opportunity for content providers to consider as their television
rights become available."
Churchill Downs is currently developing its own ADW platform,
www.twinspires.com, which will launch later this year. The site will offer
racing fans the opportunity to watch and wager on Churchill Downs- and Magna
Entertainment-owned racing content as well as other racing content made
available through TrackNet Media licensing agreements. Customers can visit
www.twinspires.com to learn more about its future offerings and sign up for
e-mail alerts. Churchill Downs will share more information about
www.twinspires.com, including the target date for launch, with customers and
members of the media in the next few weeks.
One of the primary focuses for the companies' joint venture, TrackNet Media,
will be enhanced wagering integrity. TrackNet Media will invest significant
resources to better monitor the entities that have access to the companies'
racing content and wagering pools. TrackNet Media staff will work closely with
domestic and international outlets licensed to simulcast and accept wagers on
TrackNet Media-licensed products to ensure that content offered through TrackNet
Media is being used appropriately and in ways that provide compensation to the
horsemen and racetracks that produce the content. Third parties will not be
allowed to sublicense TrackNet Media content to other tracks, OTBs, casinos,
rebate shops or ADW providers, thereby reducing the risk of horse racing signal
piracy and other integrity issues.
Both Churchill Downs and Magna Entertainment will continue to honor all
existing contractual obligations with respect to their content. TrackNet Media's
ability to license simulcast content from Churchill Downs-owned racetracks to
ADW providers other than the Television Games Network (TVG) will commence with
the expiration of those tracks' individual TVG agreements. TrackNet Media will
have immediate access to racing signals from Churchill Downs racetrack for its
2007 Spring Meet, which begins April 28, and to signals from Fair Grounds Race
Course when the track begins its 2007-08 meet in November 2007. TVG will
continue to have access to simulcast content from Arlington Park through August
6, 2007, and from Calder Race Course through the end of its 2007-08 racing
season, which ends January 2, 2008.
Churchill Downs 2007 Spring Meet will be available on HRTV. Arlington Park,
Calder Race Course and Fair Grounds Race Course will join the HRTV line-up as
their respective TVG contracts expire.
"We believe the business initiatives we're launching will benefit customers
in many ways, including the optimal distribution of simulcast content
originating from Churchill Downs- and Magna Entertainment-owned racetracks to
other tracks, OTBs, casinos and ADW providers," Evans said. "We hope other
content providers and content licensees will follow our example, and make their
content available as well.
"The transition to a new and more competitive business model may cause some
temporary disruptions for some customers. We acknowledge that and want to
apologize in advance for any inconvenience to them. In the end, we believe
customers will benefit greatly from the approach we're taking, and we appreciate
their patience and understanding."
TrackNet Media will be headquartered in Louisville, Kentucky. TrackNet Media
and HRTV will have offices in Louisville and Arcadia, California.
Scott Daruty,
formerly the chief U.S. counsel for Magna Entertainment, will serve as TrackNet
Media's chief executive officer. Patrick Troutman, who served as vice president
and general manager for the Churchill Downs Simulcast Network (CDSN) and
Churchill Downs Simulcast Productions, will serve as TrackNet Media's executive
vice president. Current members of CDSN's support staff will join TrackNet
Media, as will certain members of MEC's simulcast operations.
Magna Entertainment and Churchill Downs previously formed a joint venture
with Racing UK, a media rights company and subscription television channel owned
by 31 leading British racecourses, to operate the international television
channel Racing World, which brings the best North American and international
racing five days a week, six hours a day to British and Irish viewers. British
and Irish customers can wager though the British bookmaker Victor Chandler.
Racing World plans to continue to add additional bookmakers throughout 2007.
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