Jockey Club, NTRA launch new fan-oriented website

The Jockey Club and the National Thoroughbred Racing Association (NTRA)

announced today the launch of a new fan-oriented website: America's Best Racing.

The web address is

followhorseracing.com.

The new site, jointly managed by The Jockey Club and NTRA Communications,

includes information about horses, jockeys, trainers, owners, and races; various

tools to explore and learn about wagering; and the latest news, videos and

photographs surrounding the Triple Crown and Breeders' Cup seasons. There are

profiles of the top 50 Triple Crown contenders and their connections, features

provided by The Blood-Horse, and contributions from more than a dozen of the

sport's leading bloggers and reporters.

"America's Best Racing is a key component in The Jockey Club's multi-pronged

marketing and fan development campaign, which includes the Road to the Kentucky

Derby television series and the development of other digital content," said

James L. Gagliano, president and chief operating officer of The Jockey Club.

"Following its initial launch, America's Best Racing will grow and unfold

through a series of phased roll-outs as Thoroughbred racing transitions from the

Triple Crown season to the Road to the Breeders' Cup," Gagliano added.

"Additional content relating to the older horses will be added and new features

will include behind-the-scenes access, exclusive videos, interactive

functionalities and social media games."

"We are pleased to collaborate with The Jockey Club to expand the sport's

digital platform," said Alex Waldrop, president and chief executive officer of

the NTRA. "At a future date, many of the fan-centric components of NTRA.com will

be transitioned to America's Best Racing."

The America's Best Racing website was designed by Lightmaker, an

international digital strategy company whose brand portfolio includes Disney, EA

Sports, The Open Championship, World Anti-Doping Agency, Professional Bull

Riders, Sony Play Station, JK Rowling, Manchester United and Chelsea Football

Club. Lightmaker maintains offices in the United Kingdom, Netherlands, Canada

and the United States.

In August 2011, following a comprehensive study of the sport by McKinsey &

Company, The Jockey Club announced a series of new fan development initiatives

entitled, "Driving Sustainable Growth for Thoroughbred Racing and Breeding."

Additional information is available at

jockeyclub.com.