Moustache program at Churchill for prostate cancer awareness

Moustache program at Churchill for prostate cancer

awareness

Moustaches will be in vogue at Churchill Downs during the upcoming 21-day

Fall Meet as the historic Louisville racetrack teams with the Movember

Foundation to raise funds and awareness for men's health.

Movember kicks off its fifth annual worldwide campaign in the United States,

challenging men across the country to show their support by growing a Mo (slang

for moustache) this November in support of Prostate Cancer Awareness Month.

Churchill Downs will join the effort.

Movember aims to change the face of men's health by creating a global focus

on cancers affecting men. Participation is not only fun, but simple. Men are

challenged to start the month clean-shaven and grow a Mo. The mustache becomes

the hairy ribbon for men's health and the guys growing them become a walking

billboard for 30 days. The growth of a new Mo inspires conversations about not

often talked about topics -- men's health and cancer affecting them.

"Our three-year Kentucky Oaks Day partnership with Susan G. Komen for the

Cure to help fight breast cancer was the catalyst for this new philanthropic

effort at Churchill Downs," said Kevin Flanery, president of Churchill Downs

Racetrack. "We're delighted to have forged this partnership with the Movember

Foundation. The growth of our moustaches will help prompt private and public

conversation around the often ignored issue of men's health, specifically

prostate cancer. Essentially, we'll become walking, talking billboards

throughout the Fall Meet."

The month-long initiative at Churchill Downs will kick-off Wednesday,

November 2, in the paddock area with racetrack officials and employees

(including Flanery and Churchill Downs Incorporated Chairman and Chief Executive

Officer Bob Evans), industry personalities and local VIPs receiving a

clean-shave by Joseph's Salon & Spa of Louisville. Each participant will spin

Churchill Downs' "Moustache Wheel" to determine the type of Mo they will be

challenged to grow throughout the month. On-track patrons can receive a

complimentary clean shave, as well. Those unable to grow a moustache can show

support by purchasing paper and tattoo moustaches for $1 at customer service

booths throughout the racetrack. In addition, "The Fu Manchu-rita" specialty

cocktail, consisting of tequila, Cointreau and bit of sour and lime, will be on

sale throughout November with $1 being donated from each drink. All proceeds

will benefit the Movember Foundation.

Uncle Mo's presence at Churchill Downs will extend beyond his anticipated run

as the likely favorite in the $5 million Breeders' Cup Classic on November 5.

The aptly named three-year-old' owner, Mike Repole, has graciously given

Churchill Downs permission to use Uncle Mo's name and likeness to promote the

month-long cause. Ads promoting the effort feature the horse sporting a

moustache.

Near month's end on Saturday, November 26, Churchill Downs will host a

"Stache Bash" during the races to honor and celebrate all of the Mo Bros and Mo

Sistas who participated. Churchill Downs will donate $1 per attendee who is

sporting a mustache to the Movember Foundation with a minimum guaranteed pledge

of $5,000 given through the Churchill Downs Foundation. The day's festivities

will include between-race live music by popular Cincinnati-based My Sister Sarah

in the paddock area and Happy Hour drink specials from 3-5 p.m. (ET).

Churchill Downs also will host a "Man of Movember" contest in which fans can

nominate a prostate cancer survivor to win a day at the races on Millionaires

Row on November 26 plus a race named in his honor and 'stache swag bag.

Nominations will be accepted online at

www.ChurchillDowns.com/Movember between November 2-9, and voting will take

place November 10-23.

"We are honored and privileged to partner with such a renowned corporation as

Churchill Downs," said Adam Garone, CEO and co-founder of Movember. "Their

global reach through their well-established channels will encourage more and

more people to start talking about the often taboo topics of men's health, which

will better serve our chances to changing the face of men's health.

"Last year, Movember became a truly global movement. Through the power of the

moustache, almost half a million Movember participants raised $174 million,

making us the largest non-government funder of prostate cancer research in the

world. This success was made possible by the individual efforts of each

supporter, and we hope they'll join us this year, as there is still much work to

do. With more than 240,000 new cases of prostate cancer expected this year, the

need for new collaborative research is more urgent than ever."

Americans embraced the moustache in 2010, with nearly 65,000 participants

raising $7.5 million for Movember's U.S. men's health partners, the Prostate

Cancer Foundation (PCF) and LIVESTRONG, the Lance Armstrong Foundation. With

more than 1.1 million Movember participants to date, real moustaches are

resulting in real outcomes for the cancer community.

For more information, please visit

www.ChurchillDowns.com

or www.movember.com.

Churchill Downs rules for Movember:

Top mustaches according to the American Mustache Institute:

Chevron -- A thick and wide mustache, usually worn to cover the top

border of the upper lip.

Dali -- A narrow mustache with long points bent or curved steeply

upward (named for artist Salvador Dali).

English -- A narrow divided mustache that begins at the middle of the

upper lip, with long whiskers pulled to either side of the center. The areas

beyond the corners of the mouth are typically shaved.

Fu Manchu -- A mustache that begins on the upper lip and whose

whiskers are grown very long to extend down each side of the mouth down to the

jaw. The areas just past the corners of the mouth are shaven, thus

differentiating this style from the "horseshoe."

Handlebar -- A handlebar can be worn large or small ("petit

handlebar"); it is characterized by the fact that it is bushy and must be worn

long enough to curl the ends upward, which is usually achieved with styling wax.

Horseshoe -- A full mustache with vertical extensions grown on the

corners of the lips and down the sides of the mouth to the jawline, resembling

an upside-down horseshoe. The whiskers grown along the sides of the mouth in the

horseshoe are sometimes referred to as "pipes." Not to be confused with the "Fu

Manchu" which is grown long from the upper lip only -- the sides remain shaven

in the Fu Manchu.

Imperial -- A large mustache growing from both the upper lip and

cheeks, whiskers from the cheeks are styled pointing upward.

Lampshade -- A mustache similar to the "painter's brush," but with

corners angled slightly, resembling the shape of a lampshade.

Painter's Brush -- A thick mustache covering the width of the mouth,

usually worn short, with slightly rounded corners.

Pencil -- A thin, narrow, closely clipped mustache that outlines the

upper lip. Pencil style mustaches can be trimmed in different matters. Also

sometimes called a "mouthbrow."

Pyramidal -- A general name for mustaches shaped narrow on top and

wide on the bottom, like a pyramid. Pyramidal mustaches can be shaped in a

variety of ways.

Walrus -- A large, bushy, droopy mustache that hangs down over the

lips, often entirely covering the mouth.