Sudberry named to Arlington post
Longtime television sportscaster Howard Sudberry has joined Arlington Park as
senior director of marketing and communications. Sudberry will start behind the
desk this week, it was announced Monday.
Sudberry, a lifelong racing fan and son of a trainer, joins Arlington after
spending a quarter century as a three-time Emmy Award-winning sports anchor and
reporter at WBBM-TV. During his tenure at the CBS affiliate, in addition to
providing critically acclaimed coverage for all of Chicago's major sports teams,
Sudberry hosted frequent telecasts of major races from Arlington Park, including
a national broadcast of the 1996 Arlington-Citation Challenge won by Cigar.
Since leaving the station in 2009, Sudberry started his own sports-media
consulting firm, Sudberry Media Group. He also produced and co-hosted the 2010
telecast of the Arlington Million (G1) that aired on Comcast SportsNet.
In his new capacity, Sudberry will play an instrumental role in increasing
Arlington Park's visibility by contributing to the track's marketing,
advertising, sales and communications efforts.
"I am really excited to be involved in a sport that I love, at a racetrack
that I love -- Arlington Park," Sudberry said. "I went to Arlington as a
young kid as a fan, hosted television shows from Arlington for years, so it's
only natural that I wind up working with the team there trying to revitalize the
excitement of the sport of Thoroughbred racing and the beauty of the racetrack."
"We're excited about adding Howard to the team," Arlington Park General
Manager Tony Petrillo said in making the announcement.
"He not only has strong media credentials, but most important, he brings
along a wealth of knowledge and a passion for Thoroughbred racing. Howard will
be an excellent addition to our staff."
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