Breeders' Cup will host Tweeters' Cup at Santa Anita

The Breeders' Cup announced Tuesday that it will host the "Tweeters' Cup"

during Friday's championship program at the 2009 Breeders' Cup World

Championships at Santa Anita Park on November 6. While other sports properties

have utilized Twitter, the "Tweeters' Cup" will mark the first time a Tweet-Up

will be held onsite during a championship event. Lalawag.com, an online magazine

that covers the tech culture, events and gossip news in Los Angeles, will serve

as a media partner for the Tweet-Up.

The "Tweeters' Cup" will be held exclusively at Seabiscuit Court at Santa

Anita Park and will follow similar formats of other Tweet-Ups. The event will be

a social gathering place for horseracing fans and Los Angeles-based people who

are active on Twitter, but will also incorporate horseracing content throughout

the day. Tweeters can register at

http://2009breederscup.eventbrite.com. The program will include:

* Betting the Breeders' Cup Handicapping session featuring Joe Drape of the

New York Times, Ed DeRosa of the Thoroughbred Times and Tom Quigley of

Horseplayer Magazine

* Q&A with prominent current and retired jockeys

* Appearances by ESPN personalities and jockeys from Animal Planet's

critically acclaimed reality show "Jockeys" and more

Registered participants will also have a designated seating area on the

frontside of the track to watch all of the Breeders' Cup Championship Friday

races and one Tweeter will win a trip for two to the 2010 Breeders' Cup World

Championships at Churchill Downs.

"Social media and Twitter have allowed the Breeders' Cup to establish a

personal connection and a dialogue with horseracing fans all over the world. The

'Tweeters' Cup' is a celebration of that connection and something we felt was a

natural element to include at the Breeders' Cup," said Peter Rotondo, Vice

President of Media & Entertainment for the Breeders' Cup.

The Championship Friday program will consist of six Breeders' Cup races,

beginning with the $500,000 Breeders' Cup Marathon, and will be followed by five

consecutive Breeders' Cup races for females, culminating with the $2 million

Breeders' Cup Ladies' Classic (G1). The Marathon will begin the all Breeders'

Cup Pick 6.

The Breeders' Cup, Thoroughbred racing's global championship event,

consisting of 14 races and purses totaling $25.5 million, will held at the Oak

Tree meeting at Santa Anita for the second consecutive year. The Breeders' Cup

will also be televised live by ABC/ESPN with nine hours of live domestic

coverage and in 130 foreign countries.